Leadertree Consulting

Case studies

Making it happen

Leadertree Consulting is built on over 20 years of in-house marketing and nature experience. We have proven experience of successfully delivering a wide range of marketing and fundraising projects for companies and charities, and taking everyone with us along the way. From strategy and research, to communications, project delivery, client relations and everything in between.

Take a look at some of our previous work below – and if you’d like to know more, please get in touch.

CASE STUDY

Building charity corporate team and winning new partnerships
Working for leading conservation charity, built team ethos of existing hires through team consultation, training and team building sessions. Designed and put in place new strategy and reporting system to motivate team and demonstrate progress. Created new pitch. Team achieved 14 new corporate partnerships and £1.3 future income within two years.

CASE STUDY

New offering in the carbon market
Working for leading conservation charity, researched compulsory and voluntary carbon market and gained insight through interviews with existing corporate contacts. Developed Woodland Carbon proposition for businesses and designed and delivered launch campaign. Product was a slow burner but later became charity’s biggest source of new corporate leads.

CASE STUDY

B2B lead generation through thought leadership
Working for one of the Big 4 accounting firms, partnered with Cranfield University to undertake research into Chief Information Officer role and produce thought leadership report. Designed and delivered integrated marketing campaign with report at its centre to generate new leads, including formal dinner with over 50 CIOs in London.

CASE STUDY

Developing and testing a
nature-based investment product
Working for leading conservation charity, researched emerging UK impact investment market. Worked with charity and corporate financier to develop impact investment product to test. Undertook product testing research and interviews with key existing major donors and corporates. Testing results were mixed which led to discontinuation at that time, but significant learnings logged for future use.

CASE STUDY

Designing and delivering a new fundraising reporting system
Working for leading conservation charity, undertook department wide consultation to inform design of contact database and new reporting system, and gain buy-in for new system. Worked with IT to implement requirements and test. Successfully designed and delivered department-wide database training to support new reporting system.

CASE STUDY

Rebranding and creating
a new website
Led rebranding of professional services trade association, consulting with members to ensure right outcome. Delivered rebrand and new website from concept to completion in five months. Brand still in use over ten years later.

Leadertree Consulting

www.leadertreeconsulting.com

"A nation that destroys its soils destroys itself.

Forests are the lungs of our land, purifying the air

and giving fresh strength to our people."

― Franklin D. Roosevelt

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Rebranding and creating a new websiteLed rebranding of professional services trade association, consulting with members to ensure right outcome. Delivered rebrand and new website from concept to completion in five months. Brand still in use over ten years later.

Leadertree Consulting

Rebranding and creating
a new website
Led rebranding of professional services trade association, consulting with members to ensure right outcome. Delivered rebrand and new website from concept to completion in five months. Brand still in use over ten years later.